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Chapter 7
3-D Wheels
www.3-DWheels.com
3-D Wheels is a new start up company that is launching a new range of
luxury automobile wheels - 3-D Wheels. We spoke with their founder and
CEO Richard Birnbaum to find out more about the company and their
aspirations.
What is your full name?
Richard W. Birnbaum Jr., but my friends call me Mouse.
Why?
I’m 5’4”, shaved head, and lots of tats, Mouse is short for Mighty
Mouse.
How old are you? 32
From:
Houston,
Texas, born and raised
The name of your company? 3-D WHEELS
When were you established?
We became a corporation earlier this year, in March. This interview
should actually be good for the readers because we are a brand new
company, and they can track us to see how far we’ve gone since this
interview to publishing, and through the next few years of growth.
How big are you now?
Our main core is six employees. Later we will need to hire some more
warehouse help for shipping, but six of us actually run the company.
What is the website for your company?
3-DWheels.com - If you looked at the website today, you would see an
under construction sign, but it will be finished over the next couple of
weeks. We are building a new site to help our customers better
understand us as a company, and the products we offer.
Do you have a company statement or motto you live by?
Yes, and it’s something I think about in my business and personal life.
It goes like this, “No one has the power to go back and make a brand new
start; but everyone can start from today and make a brand new ending.”
So briefly describe your company to us?
We design, manufacture, and market luxury automobile wheels. We’ve
combined intensive market research, with world class design and
engineering, to create an innovative wheel like no other in the market
today.
Over the past 50 years, the world has seen automobile wheels as one
circle with thousands of different designs. A few years ago, spinning
wheels came to the market as a big hit, but as time will tell with any
product, they have a very short life span, around 9-18 months. It’s kind
of like this: When we look at automobile wheels, we see a flat circle
with a certain, 1-Dimensional, flat design. Spinning wheels came in and
attached a flat attachment to a flat designed wheel, but they don’t last
because of the engineering. That’s why we see one of the wheels spinning
nice and pretty, and the other wheel looks like it’s going to fly off
and break; wobbling back and forth. What we did is combine the two,
crossing bars and intertwining them so to speak, giving the illusion of
a 3-Dimensional product. Remember when we were kids and put on the red
and blue glasses looking at 3-D comic books or movies? We saw images
coming at us, and going away from us, that’s how our wheels look. With a
solid, non spinning attachment, our wheels will last for many years to
come. Giving the automobile wheel industry something it’s never seen
before. A 3-Dimensional designed luxury automobile wheel.
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