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Chapter 2 Preview - Actinic
www.actinic.co.uk
Founded in July 1996, Actinic is a company focused on developing
ecommerce software. Actinic specialises in leading edge solutions for
small and medium enterprises (SMEs) that want to sell online.
We spoke with their CEO and co-founder Chris Barling.
Your name: Chris Barling
Company name: Actinic Software
Website URL:
www.actinic.co.uk
Your company / website vision statement / goal:
To supply the best value and easiest to use ecommerce applications
for
small and medium sized companies.
What you sell / services you offer (brief description of your
company):
Actinic provides software and related services that enable small
and
medium sized companies to sell over the web. We try to provide as
much help, advice and training as possible, as well as the basic
technology.
There are around 10,000 online stores using Actinic packages. Some
of Actinic's better known
UK users include the Royal
Opera House, Lloyds
of London, Bill Wyman,
Royal Navy, Michel Roux's Waterside Inn,
High & Mighty, Help the
Aged, Royal National Institute for Deaf People,
Land of
Leather, Sunningdale and Royal St
David Golf Clubs, Devon
County Council and many
more.
We segment our market into DIY - that is small companies who have the
need or inclination to do
their own implementation - and web design /
hosting partners who use
our technology to deliver solutions to their customers.
Have you always wanted to run your own business? What were some of
your previous jobs / companies?
Yes, I've always wanted to run my own business. But I'm a very
logical person so I tended to think about the risk. Eventually, with the
support of friends and family I decided to take the leap. Most of my
family are very academic so it felt like an enormous leap as I haven't
been brought up in
an atmosphere of risk. But I'm glad I did it.
Before starting the business I worked for Reuters, Cable and Wireless
and Amoco (now part of BP).
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