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Chapter 2
BetterEdit.com
www.betteredit.com
Your name: Yaro Starak
Company name: BetterEdit.com
Website URL:
www.betteredit.com
Your company / website vision statement / goal:
Our catch phrase – “The net's best editing and proofreading service for
students.”
Our goal is to improve the quality of university students English
writing and ultimately help them to achieve better grades. BetterEdit
links students with a team of hand-picked academic specialist editors
via the Internet, twenty four hours a day, seven days a week.
What you sell / services you offer (brief description of your company):
In a nutshell we edit term papers, essays, theses and dissertations that
students submit via email. Our editing process includes tracking changes
which allow our clients to view what words we delete and insert in to
their writing.
We also provide a critique letter which is written by the editor that
worked on the paper. The letter explains why changes were made and also
provides tips and advice to help the student improve their future
writing. In this way our service goes beyond editing to include a
tutoring element.
We have two core business strengths – the quality of our editing and the
speed at which we provide it. Generally we receive about 50 applications
every time we recruit new editors and through a testing procedure are
able to pick the best from the best. Because we operate completely
online and use email for service delivery we can meet even the tightest
of deadlines. We have even been known to turnaround a job in under two
hours for students that write last minute essays.
Have you always wanted to run your own business? What were some of your
previous jobs / companies?
I have always wanted to run my own business. The problem was deciding
what to run, gaining the confidence to go for it and proving that I
could make a living doing it. Even as a child I was buying and trading
toys like a young businessman.
I never had a full time job growing up and went straight into my own
business after finishing university. I did have casual jobs as a
teenager and probably the most relevant to learning business skills was
working at markets. At one point I worked weekends for a guy that
operated a stall selling belts and belt buckles. I also had various
hobbies growing up that encouraged me to play with commerce. I always
enjoyed buying and selling to make a profit or trade up.
Have you got any qualifications? Please tell us about yourself
academically?
I have a Business Management degree from the
University of
Queensland in
Brisbane
Australia. I would like to say that
my degree was helpful in terms of educating me to run a business and it
some ways it was, but really studying a degree helped me to develop as a
person and gain in confidence more than provide any practical skills for
starting a business. I have fairly sound IT skills, nothing too
technical, I’m certainly no programmer but I pick up software skills
quickly. I'm always eager to test out the latest in web technology
especially if I see if becoming important to business in the future. I
keep up to date with the tech trends.
Most of the education I receive nowadays is from books. I'm an avid
reader and I especially enjoy reading Internet start-up biography books.
I find I learn a lot from the story of the growth and development
process of the biggest Internet companies. I’m a big fan of education
and learning from other people’s experiences so I think it is vitally
important to keep educating yourself as you develop your business.
How / when did the idea of your website / company come about?
The idea for my business came about when I was in university around
1999-2000 completing a group assignment with some other students,
including international students from Asia. One student in particular
had problems with English since it was his second language. I was up
late one evening combining his writing with the work from the other
group members into a single assignment. I ended up rewriting much of his
work because it was of such poor quality. I was curious how a student
like this was managing to make it through university with such poor
English skills.
It was the dot.com boom at the time and I read in a Yahoo! print
magazine article about a guy that had started an essay editing business
from his dorm room in
Harvard
University. His business was slightly
different because it targeted students writing entrance essays to get
into university but I thought the idea could be adapted to the
Australian student marketplace to service international students with
English difficulties. This led to the creation of BetterEdit.com.
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