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Chapter 3

 Brighter World Consulting

www.brighterworldconsulting.com

 

Your name:                   Elizabeth Amini, Managing Partner

 

 

Company name:            Brighter World Consulting

 

 

Website URL:              www.brighterworldconsulting.com

 

 

Your company / website vision statement / goal/ what you sell / services you offer (brief description of your company):

 

Brighter World Consulting offers strategy and operations consulting to world-class organizations and exceptional startups.  We offer an innovative, results-oriented approach and we often invest in our clients’ success by lowering our retainer in exchange for a percentage of increased revenues that we generate for the client.  The cornerstone of our business is social responsibility and we work with both business and non-profit sectors.

 

 

Have you always wanted to run your own business? What were some of your previous jobs / companies?

 

Yes, I’ve always known that I would run my own companies.  My first company, SpaceWander Multimedia created websites for NASA, Jet Propulsion Laboratory, UCLA and others. 

 

Our websites weren’t cheap but they were extraordinary.  We created a 12-minute virtual space trip featuring real NASA images at www.spacewander.com and that website won dozens of awards and receives more visitors than most science museums. SpaceWander Multimedia still makes websites but today its focus is more on building customized web-based tools that automate tasks and information flow to increase efficiency for Brighter World Consulting’s clients.

 

Before launching Brighter World Consulting, I worked at NASA’s Jet Propulsion Laboratory for five years providing research, analysis, and strategic consulting for their laser communications projects and building multimedia-enabled web reports showcasing the best of NASA’s Earth-focused satellite projects. Working for NASA/JPL required that I learn new topics and apply my knowledge very quickly.  I remember working on a project about flood-monitoring satellites.  I don’t know anything about geology.  During week one, I was reading a college level geology textbook, during week two I was studying NASA’s flood-monitoring satellites, and by week three I was discussing NASA’s projects with top industry experts from the U.S. Geological Survey in order to complete our multimedia showcases for the projects.  It was really quite challenging but also very fun.  The intensity of the pace and depth is quite similar to what I have to do for Brighter World Consulting.

 

 

Have you got any qualifications? Please tell us about yourself academically?

 

My degree in college was in Cognitive Science with an emphasis on artificial intelligence and the human-computer interface.  I learned about strategy consulting at NASA’s Jet Propulsion Laboratory. 

 

My job in the Advanced Communications Lab was to make strategic recommendations affecting the future of optical communications. Optical communications will enable data to be transmitted with 10-100 times the current bandwidth using only a small fraction of the power and space that the systems utilize today.

 

My partner has an M.B.A. and J.D.

 

 

How / when did the idea of your website / company come about?

 

I was freelancing as a strategist when I overheard a start-up technology company entrepreneur complaining that consulting companies charged fees of $60,000 or more to produce a list of recommendations that may or may not work. It occurred to me that an attractive marketing position for a consulting company would be to charge a lower retainer and take a percentage of the increased profits due to their recommendations. That way, the consulting company is sharing the risk and needs to believe in their strategies since the firm is essentially betting its income on the results. Besides, it makes more sense for an entrepreneur to work with an entrepreneurial consulting firm that’s investing in the company rather than a firm charging hourly with little attachment for the long-term outcomes.  I liked the idea so much that I decided to start a consulting company based on that model.

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Companies Interviewed:

Sports Reference Inc

BetterEdit.com

Brighter World Consulting

JCox Enterprises LLC

Enterprise Projects

Evolving Entrepreneur

3-D Wheels

Gizmo Design

Global Music Project     

Glow Skin Spa

Go4outsourcing.com

Greenfees.com.au

Grenville Station      

Help I am Moving       

Home Twin Cities       

Vinturella & Associates    

LEJCreative

Logic Films        

My Precious Kid     

Pacific West Moving

Paws up Pet Supply        

Peace Love and Me

Plantation Systems

Pure Five Audio

Rain Shadow LLC

ReedFloren.com

Sacrowedgy.com

Hardy Enterprises

Snowbone Limited

System4

TED Machine

The V Office

Wherearethesales.co.uk

Work at Home Moms Talk Radio

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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