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Waiting for Your Cat to Bark? - Persuading Customers When They Ignore Marketing
Freakonomics - A Rogue Economist Explores the Hidden Side of Everything
The Tipping Point - How Little Things Can Make a Big Difference
Good to Great - Why Some Companies Make the Leap... and Others Don't
The Long Tail - Why the Future of Business Is Selling Less of More
Blink - The Power of Thinking Without Thinking
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