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Chapter 6
E Z Show
www.ezshow.com
Your name: Bernie Day
Company name: EZ Show LLC
Website URL: www.ezshow.com
Your company / website vision statement / goal:
EZ Show LLC is committed to providing the most comprehensive and
interesting products & services search experience on the Internet,
delivering 60-second bottom-line ads that provide enough information for
the consumer to buy what he/she has searched for.
What you sell / services you offer (brief description of your company):
EZ Show offers multimedia ad services, both in the form of an online
studio where advertisers can create their own EZ Show, or through a
custom production directed by EZ Show’s Media Group. The end result is
an EZ Show, usually 60-seconds in length that has been personalized for
the consumer as much as possible, describing and showing their
product/service.
These EZ Shows are then listed in the EZ Show collection of Directories,
if desired, downloaded and used on a laptop or linked to, from anywhere
on the Internet. Each show automatically plays when opened – providing
video, music, images, and most importantly, the advertiser’s message.
Bottom line: TV advertisement on the web, but only delivered when
demanded – never delivered without request as TV now offers
advertising. Everyone wants multimedia to tell them about the product
or service instead of having to labor over finding and reading about
it. EZ Show is positioned to grab significant market share in the
Search Engine Industry.
Have you always wanted to run your own business? What were some of your
previous jobs / companies?
I’ve been an entrepreneur since age 12 when I had my first business:
Baking and selling bread – door to door at 10 times the cost of the
traditional loaf at the corner grocery store. I’ve since launched 15
different start-ups, from a state-licensed vocational school to mobile
computing seminar series sponsored by Microsoft, Intel and Gateway. All
in all, I was made to grow businesses. People follow me because of my
confidence.
Have you got any qualifications? Please tell us about yourself
academically?
My background is psychology – BA in 1992. Minor in writing which I
believe is one of the keys to my success. I write a killer business
plan.
How / when did the idea of your website / company come about?
I am a hired gun for this company. It’s the first time. However, their
idea was a little idea when I got it. I have transformed it to a real
business and therefore take credit for “starting it,” along with the
idea guy who works as a financial planner.
If you could give readers of this book one piece of advice when starting
up a business, what would it be?
There are two things needed to be successful starting up a company.
1). Plan for everything to take
twice as long as expected; and cost twice as much and
2) Never feel sorry for anyone (like employees that aren’t
pulling their weight, customer whining about $, or anyone who blames
something else outside of themselves for anything – accountability
drives success.
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