Kosher Pets

KosherPets offers an entire line of food and hygiene products for dogs and cats whose owners wish to keep a kosher home for philosophical and/or health reasons.

Have you always wanted to run your own business? What were some of your previous jobs / companies?

I have always had an entrepreneurial spirit. Previously employed in the telecommunications industry, I have always unearthed new market niches to position my products.

Have you got any qualifications? Please tell us about yourself academically?

I hold a Bachelor's Degree in Administration. Furthermore, I have always kept current with new marketing concepts and sales strategies through various classes and seminars.

How / when did the idea of your website / company come about?

Back in 2000, I had to nurse my own dog back to health. Lengthy research in pet nutrition and health trends resulted in KosherPets.

If you could give readers of this book one piece of advice when starting up a business, what would it be?

Just stick to it no matter what your initial detractors might say. He who laughs last...

Who are your role models / mentors and why?

I look up to focused people who are successful and balanced in all aspects of their lives: economically, family-wise, and spiritually.

Excluding yours, what company / website do you like / admire the most?

I like web sites which are easy to navigate, without bothersome music or useless animation. I visit news websites (www.cnn.com; www.spiegel.de) on a daily basis.

What do you look for in an employee?

Someone dedicated, eager to learn, and who is not afraid to admit to having made a mistake. Only those that do nothing never make mistake.

What kind of culture exists at your company? How did you establish this tone and why did you institute this particular type of culture?

I foster a culture of trust and full disclosure. I need to know what is going on in all aspects of my business and my employees trust my good judgment and fairness, even in case of a disagreement.

Where did your funding come from and how did you go about getting it?

I invested my own money in starting and developing KosherPets. Previous financial success in other industries afforded me to do so.

Tell us about what your business does off line.

My business in primarily conducted offline. Our website is an informational portal for our dealers and their clients, where no actual transaction takes place.

How has you business grown / expanded since you launched.

We have averaged 45% annual growth since our inception in 2000. Meticulous attention to our existing dealers paired with an aggressive recruiting strategy has fueled this growth.

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