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Chapter 18
Logic Films
www.logicfilms.com
Your name:
Chad Hetherington
Company name: Logic Films Pty Ltd
Website URL:
www.logicfilms.com
Your company / website vision statement / goal:
Logic Films will soon be
Australia’s largest entertainment
company encompassing interactive television creation, feature film
production and worldwide manufacturing and distribution of our own
broadcast games.
Logic Worldwide will commence operation in late 2005, encompassing
various companies that match the brand of Logic including IT, Public
Relations and Advertising.
What you sell / services you offer (brief description of your company):
Logic Films is a global media production company that produces
high-quality media and communication services to clients worldwide in
the areas of television, video, DVD and media replication.
Have you always wanted to run your own business? What were some of your
previous jobs / companies?
No, I haven’t always wanted to run my own business; in fact the thought
never crossed my mind while growing up. I always wanted to work in
television so worked as a cameraman, a news editor, a film teacher and a
TV producer. While work was tough to get being so young, I was also
working as a car mechanic, a barman and a waiter when there was no TV
work around.
Have you got any qualifications? Please tell us about yourself
academically?
I finished High School; I did a Cert 2 & 4 in Film and Television at a
private institution. That’s it.
How / when did the idea of your website / company come about?
After losing my job with my previous employer, I was bummed out for 3
weeks working out what to do with my life. I believed strongly that I
was an entrepreneur, but no one in my industry had any faith in me at
the time, and nasty rumours were floating around the city about me. It
wasn’t a pleasant time to be alive. Yet I still went ahead with what I
believed in and have not looked back since.
I got together with two good friends, who were also looking to start a
media company. I joined them at a café in
Adelaide one day and decided to
start Logic Films, six months later we were global and had turnover
close to one million dollars.
If you could give readers of this book one piece of advice when starting
up a business, what would it be?
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