Paws up Pet Supply

An Iowa-based company founded in the spring of 2005, Paws Up Pet Supply is an online discount pet supply super store. With its Low Price Guarantee on over 20,000 pet products it is the ultimate shopping experience for pet owners. Pet owners can shop the web site 24 hours a day, 7 days a week, 365 days a year to get their favorite pet supplies shipped to there door with a “No Questions Asked” money back guarantee.

Joey Pomerenke, the founder, is a senior at Iowa State University. He is currently studying business management and entrepreneurial studies. He is also active in the Entrepreneurial program at ISU.

Your name: Joey Pomerenke

Company name: Paws Up Pet Supply

Website URL:

www.pawsuppetsupply.com

www.pawsuppets.com

www.petsupplygalore.com – Division of Paws Up Pet Supply

Your company / website vision statement / goal:

Most website vision statements or goals are a long paragraph. I can sum up our goals in a couple sentences:

Have the largest selection of pet supplies online at the lowest possible prices. Operate the most pet supply retail sites online.

What you sell / services you offer (brief description of your company):

Paws Up Pet Supply is a discount pet supply retailer with one of the largest selections online. We sell over 20,000 pet products with a low price guarantee and a “No Questions Asked” money back guarantee.

Have you always wanted to run your own business?

I think everyone that is a entrepreneur at heart had one significant event or an event that lead up to them deciding that they wanted to run there own business and be there own boss. I worked for one of the largest grocery store chains in the Midwest through high school and a year into college. From day one working there I was introduced to what the corporate world is like. Now don’t get me wrong, there is nothing wrong with it. I just knew that it wasn’t for me and I had to take a different fork in the road or I would have a miserable life.

Have you got any qualifications? Please tell us about yourself academically?

As I am doing this interview I am a senior at Iowa State University. I am studying business management with a minor in entrepreneurial studies. I also play a leadership role in the Entrepreneur Program here at Iowa State University.

I’ve always thought I am a perfect example of you do not have to be book smart to start or run a business. I have a 2.95 cumulative GPA – nothing more or less then average. I don’t think running your own business has much to do with academics. It has more to do with experience, ambition and a desire to succeed.

How / when did the idea of your website / company come about?

It’s kind of a funny story actually. I have always loved animals, specifically dogs. One night I was extremely bored and I was searching around on eBay, one of my favorite pastimes, and I came across an online pet supply store that was for sale. I knew that I wanted to be in the retail business and I wanted it online, but at the time I wasn’t sure what I wanted to sell. I decided that night that the pet supply business was a perfect fit for me. I was something that I enjoyed, knew a lot about and it had a growing market. Of course I couldn’t afford this already successful business that was for sale on eBay, so I had to start mine from the ground up – one of the best learning experiences of my life.

If you could give readers of this book one piece of advice when starting up a business, what would it be?

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