peel.com

Peel (www.peel.com) has become a leading provider of marketing solutions for businesses looking to drive qualified leads for consumer products and services.

The company drives leads for its partners by aggregating and building entertainment oriented Web sites. This has resulted in one of the world’s largest content networks on the Internet and serves as a rich source for Peel to build relationships with its users. Peel leverages the relationship with each user to provide unique advertising and ecommerce opportunities for its partners.

Your name: Brian Dale

Position / title: Founder and CEO

Company name: Peel, Inc.

Website: www.Peel.com

Your company / website vision statement / goal:

Peel is a leading interactive marketing company reaching tens of millions of people each month. Having built a vast distribution system for companies trying to market online and offline, Peel is a pioneer in one to one marketing and e-commerce.

What you sell / services you offer (brief description of your company):

By leveraging our proprietary Web sites, a vast network of publisher relationships and direct marketing lists of millions of people, Peel is able to conduct one to one marketing and e-commerce. For instance, we recently provided leads to a large, multi-national company promoting their new online dating service. Peel was able to successfully drive over 5,000 people to signup for this new service in one month. By accomplishing the goals of our partners, we help them drive growth and reach profitability.

Have you always wanted to run your own business? What were some of your previous jobs / companies?

I’ve never in my life set out to “start a business” in the traditional sense. I’m very much a geek and I get very passionate about subjects. Like many people, a passionate hobby can quickly become a for profit business. Before I started Peel, I started an online magazine aimed at the 18-30 set. Thirty friends and I from colleges around the country created a simple Web site. It slowly started to gain traffic and eventually started making money. That seems to be how things have gone for me. A little planning a little luck.

Have you got any qualifications? Please tell us about yourself academically?

I earned my B.A. in political science at the University of Rochester. I have also studied political theory at Cornell University.

Probably, the work experience that was most helpful in working on Peel, was my three summers writing advertising copy at W.B. Doner Advertising. I learned a ton about not just advertising, but how people interpret advertising. They showed me that advertising and marketing messages while often stupid, can be brilliant too.

How / when did the idea of your website / company come about?

I got hooked on the Internet soon after college while preparing for graduate school. I would hang out in the school computer lab messing around with HTML and then I started the online magazine.

If you could give readers of this book one piece of advice what would it be?

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