Pip Squeakers Baby and Toddler Shoes

Our vision is to sell squeaky baby shoes via an Internet retail web site. Aggressive, low cost and cost-effective marketing has been utilized to familiarize our target markets with both our product and company name.

What you sell / services you offer (brief description of your company):

Pip Squeakers are baby and toddler shoes that squeak as each foot steps down. This unique product acts as motivation to new walkers and also helps parents to hear when their quick moving toddler is on the go.

Have you always wanted to run your own business? What were some of your previous jobs / companies?

After graduating from college, my career path jumped around. I went from telephone company management, to shipping consolidation, to retail merchandiser and finally ending up in education for special needs students.

I value all these experiences as learning stepping-stones to my present situation today. I never really intended to run my own business; however, most of my best ideas have always been from some spontaneous inspiration.

Have you got any qualifications? Please tell us about yourself academically?

I graduated from Douglass College, with a BA in Sociology.

How / when did the idea of your website / company come about?

When it came time to travel to China, to be united with my adopted daughter, I took a year leave of absence from my job at the school for special needs. While in China, we purchased several pairs of squeaky shoes. After seeing how much our daughter enjoyed them, and receiving many inquiries, we began to research their availability in the U.S.A. We immediately discovered that it was almost impossible to get them. We spent a year researching shoe manufacturing, website development and all the other necessary and related factors.

If you could give readers of this book one piece of advice when starting up a business, what would it be?

My advice may not be applicable to everyone, as some entrepreneurs have large sums of capital to start out. However, if you are starting out small with your own savings, as we did, here are the three things that enabled us to succeed in our start-up years:

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