pistonheads.com

PistonHeads.com is an online magazine and community serving owners and enthusiasts of sports and performance cars. We interviewed their CEO, David Edmonston to find out more.

Your name: David Edmonston

Position / title: CEO & Tea Boy

Company name: Petrolheads Ltd

Website: www.PistonHeads.com

Your company / website vision statement / goal:

Fun and Profit

What you sell / services you offer (brief description of your company):

PistonHeads.com is an online magazine and community serving owners and enthusiasts of sports and performance cars. We aim to deliver daily news and road tests and to provide facilities for readers of the site to share information and communicate.

Have you always wanted to run your own business? What were some of your previous jobs / companies?

Not really. I used to watch the owners of companies that I used to work for getting stressed out running their own businesses and thought a salaried position would be far less hassle. As I climbed the corporate ladder that all changed and the attraction of being my own boss increased.

Previously I worked for a number of software houses developing software for a variety of industries. I ended up working for financial institutions, ultimately designing front office trading systems.

Have you got any qualifications? Please tell us about yourself academically?

Yes, I've got a reasonable set of O and A levels and some unknown qualifications in computing but I'm no academic.

How / when did the idea of your website / company come about?

I was researching the web in order to get up to speed with developments for my day job. This was around about the same time as I bought a sports car. I combined the two interests for fun initially. As I experimented more I realized how little investment I needed in order to create a 'publication' that could steal a march on traditional magazines and sources of motoring news. With an old PC and a bit of shared server space I set about creating a crude magazine that would bring news daily rather than weekly - quite a novelty in the motoring world even in 1999.

If you could give readers of this book one piece of advice what would it be?

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