refreshdaily.com

Refresh is a prominent marketing consultancy focusing on young people in the UK. We spoke with their Director Jonathan Phillips to find out about the company.

Your name: Jonathan Phillips

Position / title: Director

Company name: REFRESH

Website:

REFRESH – www.refreshdaily.com

Your company / website vision statement / goal:

To be the first name on a marketer’s lips when looking to reach British youth.

What you sell / services you offer (brief description of your company):

Refresh has 3 core revenue streams: advertising and promotion (online, email, mobile, etc.); market research; and consultancy. We work with a wide range of companies – from film distributors to lifestyle brands – who are looking to understand or raise awareness amongst British youth.

Have you always wanted to run your own business? What were some of your previous jobs / companies?

The prospect of working for a large organization never particularly appealed. When running your own company, you have so much more control over everything from your day-to-day activities to your overall strategy and the company’s direction. Times that I’ve worked for large companies in the past, I’ve been frustrated by the bureaucracy, lack of new ideas, lack of initiative and the inability of anyone to take any risk, however small.

How / when did the idea of your website / company come about?

Refresh was set up in the early days of the commercial internet, partly as a proof of concept, partly to demonstrate the effect of word-of-mouth marketing. The site quickly became popular and an organization was set up to take it forward as a commercial venture.

If you could give readers of this book one piece of advice what would it be?

Never expect instant success… even with the best plan in the world, your sales cycle will always take longer than you expect. Just don’t give up.

Who are your role models / mentors and why?

I admire the success of Richard Branson, how he built an empire from ordinary beginnings and the way he can charge millions of pounds just to lend his brand to a company.

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