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George Whalin's
experience in retail is extensive and first hand. He started his career on
the sales floor and worked his way up. In the 1960s, he opened and managed
the original Guitar Center on Sunset Boulevard in Hollywood, California. He
sold instruments to the Beatles, Rolling Stones, Jackson Five, Grateful
Dead, and many more well-known and not-so-well-known musicians. After
leaving the musical instrument business he became the senior training
manager for a 125-store consumer electronics chain.
In 1987, George founded Retail Management Consultants, which provides
business-building services to retail companies and industry suppliers all
across North America. He has worked with a wide range of companies in every
area of retailing from single-store merchants to leading national chains.
His clients also include retail trade associations; buying groups; franchise
organizations; and some of the world's best-known consumer products
manufacturers, distributors, and suppliers.
His book, Retail Success! Increase Sales, Maximize Profits, and Wow Your
Customers in the Most Competitive Marketplace in History, is now in its
seventh printing and is used as supplemental reading in several university
retailing courses. He writes the monthly Retail Management E-Letter, an
online newsletter with subscribers all around the world. As one of the
nation's most highly respected retail experts, George is regularly quoted in
USA Today, The Wall Street Journal, Business Week, US News & World Report,
CNNMoney, Oprah Magazine, and numerous trade magazines as well as newspapers
across the country. He's a regular guest on radio and TV newscasts
commenting about current retail and consumer issues.
George is a highly sought after speaker, each year delivering speeches and
seminars for retail companies, associations, and consumer products
manufacturers and suppliers all across North America as well as
internationally. Rather than "off-the-shelf" presentations, every
presentation is tailored to the industry segment and can be totally
customized to fit your organization's goals and objectives.
His presentations are information-packed, exciting, entertaining, humorous,
and motivational. But his top priority every time he speaks is to give
audiences innovative ideas as well as practical, hard-hitting strategies and
no-nonsense tools they can put to use right away to build their businesses,
sell more merchandise, and better serve today's savvy consumers.
As a "student" of retail George visits thousands of stores every year
talking with front-line employees, store managers, owners, and customers.
This in-store research gives him a unique perspective on retailing, stores,
and consumers that he passes along to his audiences and readers.
George has a passion for retail and everything he does from consulting to
speaking to writing reflects that passion.
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