Sacrowedgy.com

We a sell a product to use that helps with a wide variety of back problems such as hip pain, low back pain, sciatica, leg pain and more. Included with the device are a number of routines, isometrics to help prevent future problems.

Have you always wanted to run your own business? What were some of your previous jobs?

I have had a variety of jobs over the years and made sure I learned something from all of them. The longest job was 12 years at a Savings and Loan starting as a teller and advancing to loan processing. That’s where I really learned people skills, knowing what to ask or not to ask certain customers. Memorizing account numbers, hobbies, family issues etc., how to get along with a lot of fellow employees with many different personalities. During that time I became a single parent with three children and no child support. I quit my secure job and went into sales and my father hit the ceiling when I went to Electrolux to sell vacuum cleaners. I realized “sales” was the only way a woman could make a man’s salary – commission – has no gender. After everyone in my family and everyone I new had a new or refurbished Electrolux I knocked every door in Baton Rouge. That lead to selling siding, construction jobs, selling radiant barrier insulation and to subsidize income – was a professional seamstress doing alterations, creating crazy clothes, covering furniture – you name it. When my oldest daughter was a teenager she said something about someone that was poor and I told her how little we had and she was shocked. Her comment was – “but we always had so much fun”. I even met husband on a cruise with my daughters. We could not afford it but did it anyway. He’s from New York – a Greek furrier and ended up moving south. Talk about culture shock – from Manhattan to Pontchatoula Louisiana. We’ve always worked together in a variety of business but after my fathers back pain invention helped him, we knew what we wanted to do. We didn’t have a clue as to how we were going to do it – we just got started.

I was always looking for my own business and it ended up being not only in my own back yard but in my family. How cool is that!

Tell us about yourself academically.

I went to one year of college where I had an absolute blast and when my father wouldn’t buy me a car – I quit school, got a job and got married. Guess I showed him. Dino went to work in the family business before he finished high school and developed good work ethics very young.

How / when did the idea of your website / company come about?

When the product you’re marketing could apply to everyone, the hardest decision to make is where to start. Since my father was involved in sports and that was where the concept of the Sacro Wedgy® originated it was only natural that sports was the starting point. He was a trainer, football and track coach for 35 years along with being a basketball and football referee. In fact he’s in the Louisiana Sports Hall of Fame more than once. He was using an old timey osteopath technique he learned about in the late 50’s that he used for many years on any athlete with low back, hip or leg pain. He would get them on the training table and hold the sacrum (wedged shape bone between the hips) for about 20 minutes and the pain relaxed away. Eventually, since necessity is the mother of invention, he designed to tool to mimic the hand which is why we now have a lot of therapists utilizing the Sacro Wedgy®. We live in mobile, Alabama which is the home of the Azalea Trail road race so we decided to start with runners and in our home town. A successful business man from Mississippi once told us to concentrate on business close to home before you tried to sell to the world. We started traveling to road races with expos all over the country and advertising in running magazines. One very impressed runner gave our name to his son who was looking for an interesting product to build a website for. That was back around 1992 beginning our website business. My son eventually took over to officially become a “family business”. He’s our webmaster and his father – my ex – is our web host. We have truly come full circle.

If you could give readers of this book one piece of advice when starting up a business, what would it be?

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