Screensavers.com

 www.Screensaver.com

The domain name says it all:

• Over 200,000 screensavers and wallpaper
  downloads everyday for wireless phones and personal computers.
• More than 10 million unique visitors each month

Screensavers.com has been touted by the Los Angeles Times as the "Pop-Culture Pulse Taker," spotting insights, trivia, and trends -analyzing statistics on which screensavers are in demand versus out of favor.

Your name:                         Mark Hughes

 

Position / title:

Spokesperson, from BuzzMarketing.com and author of Buzzmarketing.

Company name:                Screensavers.com

Website:                            www.screensavers.com

Your company / website vision statement / goal:

To grow more and more

What you sell / services you offer (brief description of your company):

About 95% of the screen savers are free; we make revenue on ads, lead generation and pay per sale.

What is the spirit / culture at Screensavers.com like?

There is an innovative and entrepreneurial spirit at Screensavers.com, our parent company FindWhat recently bought espotting a UK based search engine.

 

How / when did the idea of your website / company come about?

The domain name screensavers.com was acquired in July 2003.

Before the purchase we thought, what do people want off the internet? What would they download? MP3’s and screensavers were the obvious choice.

Screensavers was a low cost way to target the younger audience. Which is a very important market for advertisers.

If you could give readers of this book one piece of advice what would it be?

Have multiple options; don’t put all your eggs in one basket. The internet is a beautiful place; you get very clean, very precise results.

Testing, testing, testing, if you’re on the internet shame on you if you’re not testing.

Excluding yours, what company / website do you like / admire the most?
 

You have to admire the big names Google, eBay. They have great financials, quirky brands with their own personality, and are very user friendly.

Landmark Communications which is a large holding company for internet companies such as weather.com, coolsavings.com and a couple of others.

They have pulled themselves out of financial trouble and really gained some respectable earnings.

Another is Amazon; an early player they fell out of favorability but are back up in search of profitability. In terms of usability / technology they did a wonderful job. 

What / when do you think the turning point for your business was?

 

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