Shockwave.com

A marketer and distributor of digital entertainment, AtomShockwave Corp. was formed by the 2001 merger of Internet pioneers Shockwave.com and AtomFilms. These powerful brands remain the company’s consumer flagships today. Shockwave.com is the world’s leading destination for interactive entertainment, offering a broad selection of games that attract players of all ages. AtomFilms is where the Web goes to watch movies, providing on-demand viewing of over 1,500 world-class film and animation titles ranging from 1 to 30 minutes in length. The company operates on an innovative, multi-tiered business model featuring advertising, sponsorship, e-commerce, subscription, and distribution revenue streams. Collectively, more than 20 million entertainment fans visit the AtomShockwave sites each month.

We spoke with their PR Manager Elisa Greene.

Your name: Elisa Greene

Position / title: PR Manager

Company name: AtomShockwave Corp.

Website:

corporate site: www.atomshockwave.com

Consumer brands:

www.atomfilms.com

www.shockwave.com

www.gameblast.com

Your company / website vision statement / goal:

AtomShockwave Corp. is a leading digital entertainment company that markets and distributes games and films to mass-market audiences on the Internet and beyond. The company was formed by the 2001 merger of Internet pioneers Shockwave.com and AtomFilms. These brands remain the company’s consumer flagships today.

What you sell / services you offer?

Shockwave.com is the world’s leading destination for interactive entertainment, offering a broad selection of games that attract players of all ages. The site also operates a subscription service, (GameBlast), a monthly fee of $9.95 gives access to over 100 premium games – online and downloadable.

AtomFilms is where the Web goes to watch movies, exhibiting a diverse array of over 1,500 short films and animations titles in every genre. The site remains the leading brand for short-form film and animation, and has become one of the most highly trafficked entertainment sites on the Web.

Number of years your company has been in business?

The original companies- Shockwave.com and AtomFilms were formed in 1998. The two companies merged in 2001 to create AtomShockwave Corp..

Number of staff? 65 + approximately

Visitors per month?

Collectively, more than 20 million unique users visit Shockwave.com and AtomFilms each month; the sites rank among the top 100 most popular Web destinations in the US (Media Metrix, November 2003). AtomFilms experienced explosive growth in the second half of 2004 due in part to the popularity of political-themed spoofs such as JibJab’s “This Land,” which was available exclusively through AtomFilms. Nielsen NetRatings reported traffic growth from 2.2 million unique users in September to 8.8 million unique users in October.

Is your company profitable?

Yes, we are operating on 8 quarters profitability. After the company’s 2001 restructuring, AtomShockwave Corp. developed consumer e-commerce and subscription businesses to complement its advertising-based business, and achieved consistent operating profitability.

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