Snack Aisle

We are in business to become the best source of all natural, organic, and gourmet quality snackfoods for retailers, businesses, orgainzations and individuals. Everything we stock is all natural, without any preservatives or artificial ingredients. We specialize in gourmet quality potato chips, tortilla chips, and vegetable chips.

Have you always wanted to run your own business? What were some of your previous jobs / companies?

I have always wanted to run my own business and have a couple of times through the years.

My experience is in sales through multiple channels. I have worked for a couple of the brands we carry, as well as a few distributors that we now compete against.

Have you got any qualifications? Please tell us about yourself academically?

My qualifications include life experiences, years of sales training, and a bachelors degree in Communications from the University of New Hampshire, class of 1988.

How / when did the idea of your website / company come about?

The idea for the business came to me about 5 years ago, knowing my market was underserved and the lack of much competition in the niche we have created online. Unfortunately, we went online days after Sept. 11, 2001...not the best timing in the world. The anthrax scare soon following didn't help us either, but those were the cards we were dealt.

If you could give readers of this book one piece of advice when starting up a business, what would it be?

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