|
Chapter 3 - The Active Network
www.theactivenetwork.com
The Active Network, Inc. is an Inc. 500 company that provides
technology applications and marketing services to community service
organizations worldwide.
We spoke with their CEO Dave Alberga to find out more about the
company.
Your name:
Dave Alberga, Chief Executive Officer, The Active Network, Inc.
Company name:
The Active Network, Inc.
Website URL:
www.theactivenetwork.com
Your company/Website domain/vision statement/goal:
To provide the world's best technology applications and marketing access
to the community services and active lifestyle marketplace.
What you sell/services you offer/brief description of your company.
The Active Network, Inc. is an Inc. 500 company that provides
technology applications and marketing services to community service
organizations worldwide and has earned a reputation as a leading online
destination for active lifestyles.
Our application services help organizations increase efficiency, while
reducing the cost and complexity of managing community activities and
fundraising events. Organizations of all size use our technology to
automate information collection, activity registration, facility
reservation, membership and fundraising management. Our marketing
services offer integrated online and field marketing campaigns that help
brands develop authentic relationships with active consumers. Our
consumer properties
offer a comprehensive destination and one-stop services for the active
lifestyle.
We serve local governments, park and recreation, non-profits, sports
organizations and associations, educational and health care
organizations,
and consumer products corporations throughout the United States,
Canada, Australia and New Zealand.
Have you always wanted to run your own business? What were some of
your previous jobs / companies?
My background includes experience with Ticketmaster, Proctor & Gamble,
Linear Technology, Boston Consulting Group and the U.S. Army.
I always wanted to create my own culture and organization, matching
authority with responsibility, making it non-political and as much as a
meritocracy as possible. If this was possible to create within the
context of
an established, larger company, I would have, but this is very tough to
do.
Want to read
more? Buy the book now:
Buy direct for $24.95
Includes free shipping worldwide.
Normal price
$34.95
Special price
$24.95
|
© 
