whatifsports.com

To dominate the "sim sports" world by being the most fun, comprehensive and easy to use simulation sports site on the web. To provide a community in which online gamers and sports enthusiasts can quench their thirst for sports strategy and nostalgic escape. Making "What If" the generic term for playing Online Simulation Sports.

What you sell / services you offer (brief description of your company):

WhatIfSports provides online sports-based simulation games and content.

Have you got any qualifications? Please tell us about yourself academically?

After receiving a Bachelor of Science degree from the University of Dayton in 1990, I took a job with Anthem Insurance in the Emerging Technologies division.

I began work on my MBA at Xavier University in 1994 and received my MBA in 1997. In January of 1998, I left Anthem to start Incigna, Inc. - a software development company based in Cincinnati.

How / when did the idea of your website / company come about?

The idea of the company came about in the mid-1980s but the technology at that time didn't support the vision. With the advent of the Internet, it became obvious that this was the perfect time to launch WhatIfSports. The actual site was online in February of 2000.

If you could give readers of this book one piece of advice what would it be?

I'd have to give two pieces of advice. Don't give up on something you really enjoy doing. Even if you don't go public, there are worse things than pursuing your passion. The other piece of advice I'd offer would be to always watch your expenses - being financially responsible helps
keep the company lean, which can be life-saving in rough times.

Who are your role models / mentors and why?

One of my role models has always been Bill Gates and not because of net worth. I've always admired Gates because of his philosophy of putting the company above all else. There's no ego, the answer to every question is the one which will benefit the company the most.

I'm also a big fan of Jet Blue CEO David Neeleman. His devotion to his customers is really unparalleled for a company of that size. The sooner a company learns to listen to its customers, the sooner it begins to gain lifetime customers.

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