zappos.com

Zappos.com is the web's most popular shoe store. Established in 1999, Zappos.com has quickly become one of the leaders in online shoe sales by focusing on providing shoppers with the best possible selection and shopping experience. Zappos.com has experienced sharp growth, as annual sales reached $1.6 million in 2000, $8.6 million in 2001, $32 million in 2002, and over $70 million in 2003. Zappos expects to double its yearly revenue again in 2004, to over $175 million.

We interviewed their Chairman and Founder, Nick Swinmurn.

Your name: Nick Swinmurn

Position / title: Chairman & Founder

Company name: Zappos.com Inc.

Website: www.zappos.com

Your company / website vision statement / goal:

To provide a legendary customer experience.

What you sell / services you offer (brief description of your company):

We refer to ourselves as a service company that currently happens to sell shoes and handbags.

Have you always wanted to run your own business? What were some of your previous jobs / companies?

Yes, previously worked for San Diego Padres Baseball Team in sales, Autoweb.com in marketing, and SGI as a webmaster.

Have you got any qualifications? Please tell us about yourself academically?

BA in Film Studies from UC-Santa Barbara.

How / when did the idea of your website / company come about?

The idea came about in February 1999 after being unable to find a particular pair of shoes in my size at Stonestown Galleria mall in San Francisco. Went home and looked online, only found small stores with limited selections, decided was a need/opportunity for one store that carried every style from every brand in every size, width and color.

If you could give readers of this book one piece of advice what would it be?

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